first_imgA summit of over 160 Asia hotel professionals has concluded that online booking channels are to grow by more than 20% by 2016.The ‘Driving Hotel Revenue – Malaysia Summit’, organised by IDeas Revenue Solutions, a provider of pricing and revenue management software to Asian hotels sector, hosted the summit, which attracted hotel owners, general managers, revenue managers and sales directors from across Asia for educational sessions.As part of the summit, research interviews were conducted which found that social media can greatly influence the hospitality industry.Ninety-four percent of hoteliers surveyed stated that a hotel’s online reputation could determine whether guests chose that hotel or not.Sixty-six percent of attendee’s believed that a hotel’s online reputation can have a ‘large’ impact room pricing and services.And eighty-three 83 percent of hoteliers at the summit believed the regional hotel sector would grow by more than 10 percent in two years, with business travellers overtaking leisure travellers. Source = ETB News: Megan Tranlast_img

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